The second year we promoted the Hopecam 5k Run/Walk, the focus shifted more towards the target audience of serious runners who would be seeking officially timed races. We created a dynamic mini-flyer for distribution at shoe stores and other running hubs that showcased the important elements of the race, but still included information about the cause.
Our work for Hopecam has included: Football event collateral materials, 5K Walk/Run logo and collateral materials, pocket fundraising card, and Holiday Card.
About the Client
Hopecam uses technology to make a difference in the lives of children with cancer by fighting loneliness, giving hope and easing the transition back to a normal life. Hopecam connects children undergoing treatment for cancer with their friends at school using tablet computers, high speed internet connections and web cameras. Since its founding in 2003 by a parent whose child was diagnosed with leukemia, Hopecam has connected hundreds of children with their friends, classmates and families.